Forever 21 still lives on the attitude with its latest campaign, “Fall is Femme,” featuring
model Ashley Smith, who was photographed by Santiago & Mauricio. American high street chain Forever 21 announced
that Texan it-girl Ashley Smith will model the brand's new collection. Ashley Smith
is one of the US's models of the moment, known for her unconventional smile and
sexy silhouette. She has recently been seen on runways for Balenciaga and
Prada.
The new ads
break this week, and will be the creative core for Forever 21 during Fashion’s
Night Out in the U.S., U.K., Japan and Korea. Forever 21 will have makeup
artists at stores in New York’s SoHo, at the Beverly Center in Los Angeles and
on Oxford Street in London applying red lips. At nine U.S. stores, and some
international stores, customers will be able to get free photos of themselves
with a Smith and Forever 21 backdrop.
Forever
21 always get it right when it comes to their campaign stars.
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