Extraordinary Moisture for Extraordinary Women

More and more women are discovering the potent benefits of using Physiogel, the No. 1 dermatologist-prescribed moisturizer in the Philippines. To emphasize its clinically proven capabilities, the brand gathered three extraordinary women--- all breast-cancer fighters--- to shed light on their struggles against the disease all while feeling and looking their best.

The remarkable women are Patty B. Balquiedra, 44, a blogger, online entrepreneur and a mother of two; Alya B. Honasan, a veteran editor and writer for newspapers, magazines, and books. She is also a certified Iyengar yoga teacher, an avid scuba-diver, an occasional theater actor, and a doting mom to her dog Kikay; and Michee Cadhit, head of the customer service and international relations department of The Medical City and a mother of three.

Asked about her thoughts when she was first diagnosed, Patty, who “graduated” from her radiation treatment in February, replies:

“I was very calm but I immediately went into fight mode. I wanted to know what had to be done, when and how. I felt like my body had been invaded by a really nasty enemy and I wanted to get rid of that enemy fast. I wanted to work closely with my doctors and be as informed as possible, before making any final decisions. When the anger (towards the cancer) died down, I began to feel scared and thought of my family, most especially my children and what would happen to them if anything happened to me.”


For her part, Alya, who is still undergoing treatment, professes to be one tough cookie:

“I have become a renewed believer in gut feel since I was diagnosed, because I had a feeling I had cancer as soon as the mammogram yielded ambiguous results. But after I was officially diagnosed, after my biopsy and before my surgery, my first thoughts were on the chances of my survival, as we still wouldn't know what stage I was until after surgery, and what this was going to cost me emotionally, physically, and financially. Frankly, the thought of dying wasn't as frightening as I thought it would be. And believe it or not, again, I was glad it was me, and not any of my loved ones or dear friends who had husbands and small children whose lives could be destroyed if they went. I actually thought at one point, so this is why I don't have kids! Also, back to that gut feel—I felt I was going to beat this, completely. I already knew that I was indubitably stronger than cancer. I'm a tough cookie.”


Michee, a “graduate” just a few weeks ago, shares:

“I was alone when told by the radiology consultant of a ‘serious problem’ seen in my mammo and ultrasound, but I remained very composed. Even without a biopsy done, I knew what it was. I cried heavily that afternoon for fear of the unknown. Yet I also knew that I should be strong. The sooner I accepted the fact (of my diagnosis), the easier it was for me to move on. My experience of having a special child helped me cope well. I adapted the same way in handling my special daughter’s condition. As soon as she was diagnosed with her rare genetic disorder, the sooner we initiated all the necessary interventions. We no longer gave ourselves time to wallow over the misery of her condition. The attitude my husband and I had was always very positive. We both considered the diagnosis at an early stage as a true blessing.”

“Each day is a gift – I don’t remind myself about my breast cancer when I wake up each day. It’s something that stays with you forever and it’s like a thought that’s always in the back of your head. Since that’s the case, I now wake up each day, thankful for the chance to get out of bed and do what I need to do. Every day that I’m alive is a chance for me to do right, serve and please God, take care of my family, love myself, show people how much I appreciate them. I’m 10 times more thankful for every little thing that happens and I now want to make the most of every single day, as a way to show my thanks to God for this second chance at life,” Patty says. 

“Cancer taught me the value of life in its simplest and most beautiful form. It taught me to appreciate the simplest blessings of each day brings. That family, friends and relationships are the most important in one's life. Hence, we should treasure as many fond memories and fruitful relationships with them,” Michee muses.

Alya agrees: “I can already say, unequivocally, that cancer is one of the best things that ever happened to me. Really. It has taught me to take it easy and live again, in the true sense of the word. Although I ate healthy and exercised, my stress levels before I got diagnosed were bordering on the insane. There never seemed to be enough time to do the things that had to be done. Cancer gave me the gift of perspective, and realizing that some things are just more important than money and achievement. It gave me the gift of humility to realize that I cannot always be in complete control of my life and my future, and that's fine. And it gave me the gift of gratitude, really, for all the love that has been shown me, for the good things I have, and for knowing with renewed certainty that God has been holding my hand throughout all this.”

As these three cancer fighters know, having dry skin after breast cancer radiation treatment is an inconvenient aftereffect. Patty, Alya and Michee suffer from dry, flaky, itchy and sunburn-like skin after each session.


Physiogel, however, helps them get relief from their discomfort. Alya swears by the efficiency of the product, moreso because it was endorsed by her personal surgeon. Michee, meanwhile, uses Physiogel to ease the scars and rashes caused by radiation. Last, Patty knew about the virtues of the product long before she underwent chemotherapy.

As part of its advocacy in supporting breast cancer patients, portion of the proceeds of the Physiogel sales for October, which is Breast Cancer Awareness Month, will go to the I Can Serve Foundation.

Physiogel is the No. 1 dermatologist-prescribed moisturizer according to the Philippine Medical Data Index (PMDI MAT 2012) and is available in leading drugstores and supermarkets nationwide. It is also available in handy 10ml sachets. Ask your dermatologist and pediatrician about Physiogel.


For more information, visit www.physiogel.ph/ or www.facebook.com/PhysiogelPH

Nokia Lumia 1020 arrives inthe Philippines Get closer than ever before with the smartphone camera that reinvents zoom

Manila – Nokia today unveiled the Nokia Lumia 1020in the Philippines, the smartphone that sets a new benchmark in smartphone imaging.
The Nokia Lumia 1020 is able to produce some of the sharpest images possible by any digital camera thanks to Nokia’s innovative Pure View technology, including a second generation 41 megapixel sensor, six lens Carl Zeiss optics with optical image stabilization – allowing people to capture, edit and shareprofessional quality photos and videos.
Using a new application called Nokia Pro Camera, the Nokia Lumia 1020 reinvents zoom, enabling people to shoot first and then zoom later to discover and re-discover stories that contain more detail than the eye can see. With a beautiful interface that visually demonstrates how settings will affect the final photo or video, Nokia Pro Camera simplifies features usually reserved for professional cameras and teaches people how to take better photographs.

“Consumers want to capture and share memorable experiences with their smartphone. We want to take people on a journey from capturing pictures to recording and sharing their lives. The Nokia Lumia 1020 brings new meaning to pictures and continues to strengthen Nokia’s leadership in imaging.The Nokia Lumia 1020 is the first smartphone to exceed many standalone digital cameras in terms of image quality capture ensuring users always have that perfect photo – day or night,” saidGary Chan, Head of Marketing, Pan Asia, Nokia .
The Nokia Lumia 1020 is the most versatile digital camera in the market today. Its unique dual capture feature simultaneously takes a high resolution 38 megapixel image for endless editing opportunities, and creates a 5 megapixel picture that is easy to share on social networks with Windows Phone 8.
“The Nokia Lumia 1020 marks a giant leap forward in smartphone photography. With its 41 megapixel sensor and Nokia Pro Camera app, the Nokia Lumia 1020 boosts creativity and makes it easier to shoot, edit and share pictures with unrivaled clarity,” saidChan.
Delivering crystal clear pictures even in low light conditions, the Nokia Lumia 1020 also captures blur-free videos with stereo sound at the loudest concerts thanks to the Nokia Rich Recording feature, which handles sound pressure levels six times louder than conventional smartphone microphones.
With over 175,000 apps, the personal nature of Windows Phone makes it the perfect platform for the Nokia Lumia 1020, showcasing live images on the Start screen with the Photos tile, quick sharing to social networks, and easy access to files across a number of devices with SkyDrive. With a dedicated camera button, Windows Phone is designed with imaging in mind.
The Nokia Lumia 1020 also features leading Nokia services. There is the leading HERE suiteof integrated location services, including HERE Maps with augmented reality and featuring LiveSight making it quick and easy to find new places to take photos.
Nokia Camera Grip
To ensure fun and easy photo-taking, Nokia created the Nokia Camera Grip, an accessory designed to perfectly fit the Nokia Lumia 1020 and making it easier to get the shot you want, especially single-handed. The Camera Grip includes a built-in, rechargeable 1020 mAh battery to capture up to 285 more photos.The versatile Nokia Camera Grip can attach to any standard camera tripod for those moments when you to take self-portraits or for setting-up the perfect long-exposure shot.
Price and availability
Starting from 11 October 2013, in select GMA stores, and the rest of the country soon after, the Nokia Lumia 1020 will be available in yellow, white and black at a price of PHP 35,650 with the free Nokia Camera Grip (valued at P4,000 but will not be sold separately) through Nokia Stores, authorized retailers and local operators with attractive data plans.



Do The Macaroon Dance! Red Ribbon on track to build first public school

Loyal consumers and fans of Red Ribbon gathered in The Block at SM North as the renowned bakeshop unveiled a new dance craze,The Macaroon Dance. This new dance craze featuresApl.de.Ap, member of the world-famous band The Black Eyed Peas.


Red Ribbon invited their audience to groove to the music especially made for Red Ribbon's Macaroons for a Cause.

Red Ribbon’s new pastry gives you not only coconut goodness in creamy perfection,but also helpsincrease the Filipino youth's access to education. Each pack of 10 sells foronly PhP 50. For every purchase, P7 will go to the Apl.de.Ap Foundation’s cause of building a public high school

In The Block at SM North, Red Ribbon prepared quite a treat for their fans.ChinoLazaro, Brand Manager, shared updates on the goal of Red Ribbon, Apl.de.Ap Foundation and Franklin Baker Company, to sell 4.2 million packs of Macaroons for a Cause.

“The Macaroons For A Cause has received an overwhelming response since we have launched the product 2 months ago. Every pack of macaroon sold brings us closer to achieving our goal to build a school in the hopes of molding globally-competitive youth in the Philippines,” he shares.

Apl.de.Apor Allan Pineda has personally experienced the impact of having a goodeducation. He shares, “With an education, you can be anything. [Education] is the way out of poverty”.

The members of the audience were given a sneak preview of Red Ribbon’s Macaroon Dance, which will be launched online on September 22, 2013in YouTube.

Macaroons For A Cause was launched by Red Ribbon along with Apl.de.Ap Foundation and Franklin Baker Company of the Philippines to put up a public school that focuses on shaping the youth and enhancing their skills in music and technology. Red Ribbon aims to reach its 4.2 million target in 2 years.

Over 600 high school students will benefit from the first public school built by this partnership