Never underestimate denim. 

With fast lifestyles and ever so fat changing clothing styles, if one thing that has not changed for more than a century now, that has to be the cool hip hop fashion of the denims wears. 

Folded and Hung has just released its latest denim collection with their 2012 "Dare Me To Denim" campaign featuring Anne Curtis. 

The brand, according to, "uses the sophisticated white jeans as a base, and then paints them with delicious colors like maroon, royal blue, and black, in skinny and slim silhouettes."

The collection will be rolled out with blue jeans, drop-crotch, skinny, and slim outlines. 

Anne Cutis’s “Dare Me To Denim” billboards will be posted today.

More photos of the campaign below.

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