Confident.  Achiever.  Responsible.  Witty.  Sensitive.  Passionate.  Committed.  Meet the new breed of POGI. These days, being pogi is more than just having naturally good looks. It’s about having the right attitude that truly makes the difference. 
And leave it to internet action star Ramon Bautista to show us what being pogi is all about. A multi-talented achiever, comedian, radio DJ, published author, filmmaker, producer, U.P. film professor, and National Peace Ambassador, he proves that it’s the character and confidence that makes the man.  After all, a handsome man is but an empty shell for a big personality!

NIVEA FOR MEN, the world’s no.1 men’s skin care brand, partners with Ramon Bautista to advocate this movement of being more than just looks, but also having the right attitude to go with it.  So don’t just be a pretty face, be #LikeAPogi! Just like Ramon, put your personality at the forefront and charm your way to the top with wit, humor, and dashing confidence just #LikeAPogi!

That is why it is no surprise why #LikeaPOGI hit the popular pages of Twitter, Instagram and Youtube (Sino is Ramon Bautista video). This just goes to show that cyber netizens are one with the idea of having a new breed of pogi that is confident with his attitude and looks. And to highlight this new gained confidence, NIVEA FOR MEN came up with improved Whitening and Oil Control ranges, now with enhanced effects to help you be a #likeaPOGI.

The Whiteningrange has 10x whitening effect, superior oil control and pore minimizing benefits, thanks to NIVEA’s breakthrough discovery in skin whitening, Whitinat® or also known as Rucinol, which is proven to be 10x more effective than Vitamin C.

The specially-developed professional oil-free complex of the Oil Control range contains active Carnitine, Salicylic Acid and Mineral Magnesium that effectively target 8 main problems of oily skin while leaving the skin with a clean and refreshed feeling.
NIVEA FOR MEN launched the Like a POGI Facebook contest and joining is easy! Just post a video, not exceeding 3 minutes, showing how you are #likeaPOGI.  More than P100,000 worth of prizes are at stake plus the winner gets to appear in a video with internet icon, Ramon Bautista. App link :

Now you can be #likeaPOGI and be your own “Ramon BautiSTAR” with NIVEA FOR MEN! So what are you waiting for? Visit the NIVEA FOR MEN Philippines Facebook Page and be #likeaPOGI now!

For more information:
To know more about the new NIVEA FOR MEN Whitening and Oil Control ranges, visit theFacebook Page.
Twitter and Instagram, @NIVEAFORMENPH
The MTV Youtube video, or

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