Michael Pitt, was the face of Prada for Spring, the Italian brand has picked a quartet of leading men to usher in the Fall season.
Hollywood’s leading actors like Adrien Brody, Jamie Bell, Garrett Hedlund, Willem Dafoe, and Gary Oldman walked the runway in Miuccia Prada‘s menswear show back in January, and now the new line up for Prada fall menswear 2011 ad campaign photographed by David Sims. the quartet has been shot in a "contemporary character study", according to the brand. From the press release, the ad campaign “represent a cross-generational broadening of the face of Prada Menswear”, which explains the mix of relative newcomers like Hedlund with veterans like Oldman.
L-R: Gary Oldman, Jamie Bell, Garrett Hedlund and Willem Dafoe in the new Prada autumn/winter 2012 campaign Photo: DAVID SIMS
"In the campaign each leading man plays a different archetype, layering codes of dress in a subtle parody of power and role-play,” the brand explains. “Their contemporary character study of manners and meaning reveals a new set of rules for the modern gentleman’s attitude to dressing.”