First there was Liam Hemsworth sharing billboard space with a lion. And then the clothing brand landed another furry a werewolf,but Taylor Lautner, who portrayed the world’s most famous werewolf Jacob Black from the “Twilight” trilogy.
Taylor Lautner's upcoming ad campaign for local clothing line Bench will feature the "Twilight" star in a variety of action poses, as seen in a behind-the-scenes reel of his shoot released on Thursday.
The editorial was shot by famed director Anthony Mandler, same person who did music videos for the biggest stars in the US and world over who has directed some of the music industry’s heavyweights like Rihanna, Beyonce and Nicki Minaj.
As the latest endorser of Bench, Lautner joins several other "GlobalBenchSetters" such as Filipina-Mexican-American singer Jessica Sanchez, Maroon 5 frontman Adam Levine, Hollywood actor Liam Hemsworth, Disney-grown singer Joe Jonas, American TV stars Lucy Hale and Michael Trevino, and South Korean stars Lee Min Ho, Si Won and Dong Hae.
Mandler wanted the whole shoot to be an organic experience for Lautner whose athletic energy demanded plenty of space, which was why they shot the campaign in a huge warehouse in east L.A.
“Taylor was very considerate, constantly asking me if I liked the shots after each layout,” recalls Ben Chan. Lautner was also very prompt, arriving earlier than the 9 a.m. call time.
Fans of the actor will be glad to know that Taylor Lautner will be visiting Manila soon.
Visit Bench at http:// www.benchtm.com and follow the brand on Twitter and Instagram at @benchtm.