Get ready and get set as the
doors to the first ever bebe store here in Manila opens July 25, 2013 at the
level one of the Shangri-la Plaza Mall,
bringing its much-awaited pre-fall line “California Sentiments” to Philippine
shores.
Founded by Manny Mashouf, bebe is
known for its bandage dresses, bright prints and colors, flattering dresses and
tops. Its signature look of hip, sophisticated, body-conscious fashion is the
ultimate expression of style.
The bebe brand's first store
opened in San Francisco in 1976, catering to the needs of the confident, sexy,
modern woman. Today, bebe has established itself as one of the world’s top
fashion retailers, with over 250 retail stores and more than 100
international-licensee operated stores.
bebe was brought to the
Philippines by the RSH Group, who has been the licensee of bebe in Asia and the
Middle East, and who has finally answered the demand of the modern Filipina for
a brand that is exclusively for women that offers high-quality and trend-right
products.
The bebe brand attracts customers
who are intrigued by the playfully sensual and evocative imagery of the bebe
lifestyle. The bebe woman is not defined by mere looks – she is defined by her
attitude: assertive, sexy and stylish. Confident and cutting edge, this is
exactly what a the modern Filipina embodies, coupledwith a dash of
sophistication and knowledgeable fashion choices.
bebe's pre-fall collection,
“California Sentiment”, brings out the sexy confidence of the modern woman, who
is the epitome of living the sensual and sophisticated lifestyle. Inspired by
the classic ‘70s Americana, bright colors and captivating prints, added to the
iconic Route 66 road-trip-type vibe, which spans across the United States from
Los Angeles to Chicago. bebe’s “California Sentiment” collection features a
fabulous variety of day, evening and activewear that stays true to the brand’s
sophisticated and sexy style with complimentary cuts that flatter every body
type. With lace-up details and glamorous high-shine, enhanced by an earthy,
transitional summer-to-fall palette of deep red, gold and warm neutrals, the
“California Sentiment” line gives us the look and vibe of the distinct,
sensual, Southern California woman.
Bodycon dresses and miniskirts,
cutout dresses, flowing high-low dresses, moto jackets, embellished denim,
sheer blouses and peplum tops make up the key pieces of the “California
Sentiment” line. Add a little mixed metallic jewellery with chain details and
hammered treatments for that signature bebe glamour the brand is known for.
Statement-making, aztec prints
bring contemporary fashion into the closets of the classic bebe woman, with
woven-trim handbags and quilted platform heels that round out the line for that
head-to-toe chic and chill Southern California style.
Bodycon dresses and miniskirts,
cutout dresses, flowing high-low dresses, moto jackets, embellished denim,
sheer blouses and peplum tops make up the key pieces of the “California
Sentiment” line. Add a little mixed metallic jewellery with chain details and
hammered treatments for that signature bebe glamour the brand is known for.
bebe women can expect to find new
and exciting products from the bebe Philippines store every week, plus a new
collection every month! For more information and updates, visit the bebe
Philippines Facebook page at facebook.com/BebePhilippines, and follow bebe
Philippines on Instagram and twitter at @bebePhilippines
The bebe California Sentiment
collection is now available at the bebe boutique:
Ground Floor, Shangri-la Plaza,
EDSA corner Shaw Boulevard, Mandaluyong City
bebe is exclusively distributed
by RSH MARKETING PHILIPPINES, INC. a subsidiary of RSH Limited.
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