Loyal consumers and fans of Red
Ribbon gathered in The Block at SM North as the renowned bakeshop unveiled a
new dance craze,The Macaroon Dance. This new dance craze featuresApl.de.Ap,
member of the world-famous band The Black Eyed Peas.
Red Ribbon invited their audience
to groove to the music especially made for Red Ribbon's Macaroons for a Cause.
Red Ribbon’s new pastry gives you
not only coconut goodness in creamy perfection,but also helpsincrease the Filipino
youth's access to education. Each pack of 10 sells foronly PhP 50. For every
purchase, P7 will go to the Apl.de.Ap Foundation’s cause of building a public
high school
In The Block at SM North, Red
Ribbon prepared quite a treat for their fans.ChinoLazaro, Brand Manager, shared
updates on the goal of Red Ribbon, Apl.de.Ap Foundation and Franklin Baker
Company, to sell 4.2 million packs of Macaroons for a Cause.
“The Macaroons For A Cause has
received an overwhelming response since we have launched the product 2 months
ago. Every pack of macaroon sold brings us closer to achieving our goal to
build a school in the hopes of molding globally-competitive youth in the Philippines,”
he shares.
Apl.de.Apor Allan Pineda has
personally experienced the impact of having a goodeducation. He shares, “With
an education, you can be anything. [Education] is the way out of poverty”.
The members of the audience were given
a sneak preview of Red Ribbon’s Macaroon Dance, which will be launched online on
September 22, 2013in YouTube.
Macaroons For A Cause was
launched by Red Ribbon along with Apl.de.Ap Foundation and Franklin Baker
Company of the Philippines to put up a public school that focuses on shaping
the youth and enhancing their skills in music and technology. Red Ribbon aims
to reach its 4.2 million target in 2 years.
Over 600 high school students
will benefit from the first public school built by this partnership
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