Loyal consumers and fans of Red Ribbon gathered in The Block at SM North as the renowned bakeshop unveiled a new dance craze,The Macaroon Dance. This new dance craze featuresApl.de.Ap, member of the world-famous band The Black Eyed Peas.
Red Ribbon invited their audience to groove to the music especially made for Red Ribbon's Macaroons for a Cause.
Red Ribbon’s new pastry gives you not only coconut goodness in creamy perfection,but also helpsincrease the Filipino youth's access to education. Each pack of 10 sells foronly PhP 50. For every purchase, P7 will go to the Apl.de.Ap Foundation’s cause of building a public high school
In The Block at SM North, Red Ribbon prepared quite a treat for their fans.ChinoLazaro, Brand Manager, shared updates on the goal of Red Ribbon, Apl.de.Ap Foundation and Franklin Baker Company, to sell 4.2 million packs of Macaroons for a Cause.
“The Macaroons For A Cause has received an overwhelming response since we have launched the product 2 months ago. Every pack of macaroon sold brings us closer to achieving our goal to build a school in the hopes of molding globally-competitive youth in the Philippines,” he shares.
Apl.de.Apor Allan Pineda has personally experienced the impact of having a goodeducation. He shares, “With an education, you can be anything. [Education] is the way out of poverty”.
The members of the audience were given a sneak preview of Red Ribbon’s Macaroon Dance, which will be launched online on September 22, 2013in YouTube.
Macaroons For A Cause was launched by Red Ribbon along with Apl.de.Ap Foundation and Franklin Baker Company of the Philippines to put up a public school that focuses on shaping the youth and enhancing their skills in music and technology. Red Ribbon aims to reach its 4.2 million target in 2 years.
Over 600 high school students will benefit from the first public school built by this partnership