PHOTOS BY: CATCH GAVIOLA
With Lee’s landmark 125th anniversary fast
approaching, the iconic American Jeans brand has raised a call to arms among
Manila’s fashionistas with a Denim DIY Craftsmanship Workshop at the hip URBN Bar
that also kicks off the Lee Style Army Competition.
PHOTOS BY: CATCH GAVIOLA
Eight future fashion industry leaders and
stylish celebrities were selected for their passion for denim and for being
embodiments of Lee’s Stay Curious spirit: Sculptor-fashion designer Leeroy New,
visual and tattoo artist Sarah Gaugler, designer and muralist Deejae Paeste,
Pro-formula racers Michelle Bumgarner and Mark Bumgarner, designer Jerome
Lorico, and fashion blogger and accessory designer Paul Jatayna.
At the workshop, they will be given the
chance to discover the many possibilities of denim by customizing pieces that
represent their personality and sense of style. Each piece will then be
featured at the Lee Denim Exhibit during Philippine Fashion Week on Oct 25,
2013, 6 pm at the Atrium, SM Mall of Asia.
A testament to the versatility and universal
appeal of the denim, the workshop will feature work stations where participants
will get to experience fading, staining, whiskering, patching, grinding, and
embellishing a piece of Lee original zip-fly jeans. Here, they have the
opportunity to create jeans that they can truly call their own, and become
modern artisans reliving the spirit of denim craftsmanship, which Lee has
inspired for more than a hundred years.
PHOTOS BY: CATCH GAVIOLA
"We need that feeling, the emotion and
personal expression that for a brand like ours, is critically expressed through
the fabric. Denim is intriguing and unique in that it can truly reflect the
personality of the wearer - the little scrapes, scuff, tears and frays, the way
it gets better with ages and over time becomes part of the person it clothes,”
Lee EMEA Head of Design Gerald Bultot explained.
Through the workshop, Lee celebrates the
spirit of craftsmanship by inviting fashion students and aspiring design
professionals to learn about denim culture and discover their creative
potential.
True to its Stay Curious campaign, the
legendary brand continues to ignite the passions of individuals, inspiring them
to look beyond the ordinary, take a step into the unexplored and live out their
dreams through fashion.
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