Crumpler, the popular purveyor of
funky and functional bags hailing from the land of down-under has long become a
staple in the Philippine bag industry and is still as ubiquitous as it was when
it first launched years ago. Working with award-winning architectural firm Russel & George,
Crumpler has come up with a unique and visceral shopping experience which is
implemented in their Philippine flagship store that is located at the East Wing
of the Shangri-La Plaza Mall in Mandaluyong CIty
The official opening of the
Crumpler Philippine flagship store also plays host as the venue for the debut
of the new Outpost Project series of bags as well as the launch of the two new
bag models; the Ludicrous Debacle and Proud Stash.
Both the Ludicrous Debacle and
Proud Stash are made from double-layer,
tough-but-tender water resistant Field Twill. The Ludicrous Debacle is a
classic cut-shoulder bag featuring an internal iPad-sized
pocket and a clothes-friendly edgeless shoulder strap. The Proud Stash,
on the other hand, is a backpack unlike any other. Not only does the Proud
Stash has a tough and water-resistant
exterior, but it also features wide and well-padded harness which distributes
the weight of the bag evenly. Both the Ludicrous
Debacle and the Proud Stash bags are available in black, lime, tank green,
coral, brick, petrol blue, and sky blue.
The Outpost Project series is a
collection of bags made especially for mobile gearheads. While each bag looks different, they are all
characterized by their distinct combination of classic hiker ruggedness and
outdoor street style. Each Outpost Project bag has an array of pouches and zippered pockets which makes the bags
highly functional. Inspired by the rugged nature of traveling, Crumpler has
named each Outpost Project bag after cities and places that are visited by only
the most hardy of travelers. Hence, you have camera bags named Cobram
(Australia), Kashgar (China), Sebang (Malaysia), Aso (Japan), Karachi
(Pakistan) as well as our very own Tondo (Philippines).
Adding interest to the new
Crumpler store at Shangri-La Plaza Mall is the unique interior design,
specially created for Crumpler by award-winning Australian architects Ryan
Russell and Byron George.
Started in 1992, Crumpler was the
product of a young man named Stu Crumpler. Stu was an avid beer drinker and
transporting cans of beer using his bike was slowly becoming a heavy chore. The
first Crumpler bag was created for the sole purpose of being a beer container
which worked quite well. Not soon after, Stu Crumpler’s highly durable “beer”
bag caught the attention of a bike
messenger company owned by Will Miller and Dave Roper who commissioned Stu
Crumpler to reengineer the beer bag and make it into a backpack for their bike
messengers. It was a complete success as the bags prived to be not only
durable, but also practical and
comfortable to use. Driven by a shared passion to create the best bags for
bikers Stu, Will and Dave started their
own business making and selling their own line of bags which was appropriately
named “Crumpler”
Today, the Crumpler range has
gone beyond bags for cycling to include professional camera/photography bags,
laptop bags, luggages, casual bags, and even school bags. It has also grown a global cult following
among adventurers, photographers, riders, designers, makers, thinkers, and
doers.
Aside from Shangri-La Plaza Mall,
Crumpler stores are also located at Bonifacio High Street, TriNoma, Robinsons
Magnolia.
For more information please like Crumpler Philippines on
Facebook and follow @CrumplerPH
on Twitter. Crumpler bags are exclusively distributed by Digits Trading
Corporation.
